By John Westwood

ISBN-10: 0585443017

ISBN-13: 9780585443010

ISBN-10: 0749423633

ISBN-13: 9780749423636

A part of a sequence of pocket courses geared toward permitting the reader to profit a brand new ability in precisely half-hour, this article offers a realistic consultant to the ins-and-outs of getting to know, getting ready and writing a advertising plan.

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Extra info for 30 Minutes to Write a Marketing Plan (30 Minutes Series)

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This may simply state ’This plan is to be revised every 12 months’. Certainly, all marketing plans should be updated on an annual basis. 59 30 Minutes to Write a Marketing Plan 60 6 PRESENTING THE PLAN, FOLLOW UP AND REVISION Once the plan is complete, it must be communicated to those who must agree to its implementation and to those who will actually implement it. A marketing plan is a sensitive and confidential document that would be of considerable interest to competitors. Personnel do move on and take information with them.

Because of this, an update procedure should be included in the written plan. This may simply state ’This plan is to be revised every 12 months’. Certainly, all marketing plans should be updated on an annual basis. 59 30 Minutes to Write a Marketing Plan 60 6 PRESENTING THE PLAN, FOLLOW UP AND REVISION Once the plan is complete, it must be communicated to those who must agree to its implementation and to those who will actually implement it. A marketing plan is a sensitive and confidential document that would be of considerable interest to competitors.

5 (overleaf) show examples of a press advertising schedule and exhibition cost schedule. The costs of these items will go into the advertising and promotions plan. Press advertising Application water industry Media Year: 19X6 No. 4: Press advertising schedule Costs and budgets Strategies and action plans may be feasible, but are they cost-effective? If the cost of implementing the strategies and carrying out the action plans is greater than the contribution to company profits resulting from the additional sales forecast in the plan, you might as well forget the plan now – unless you can devise other strategies to achieve the same objectives.

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30 Minutes to Write a Marketing Plan (30 Minutes Series) by John Westwood


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