By Douglas Stone

ISBN-10: 0143118447

ISBN-13: 9780143118442

We strive or steer clear of tough conversations each day-whether facing an underperforming worker, disagreeing with a wife, or negotiating with a consumer. From the Harvard Negotiation undertaking, the association that introduced you attending to sure, tricky Conversations offers a step by step method of having these difficult conversations with much less pressure and extra luck. you'll learn the way to:

• Decipher the underlying constitution of each tricky conversation
• begin a talk with no defensiveness
• hear for the that means of what's no longer said
• remain balanced within the face of assaults and accusations
• stream from emotion to efficient challenge fixing

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Additional resources for Difficult Conversations: How to Discuss What Matters Most

Sample text

Los que atañen al sitio web. Son los factores estructurales. Vamos a detallar a continuación los secretos que darán a nuestras páginas web relevancia ante Google. Son los factores de posicionamiento interno, llamadas onpage –en la página- porque dependen de la programación y contenidos de nuestra propia página web. Son factores que podemos gestionar. Si comparamos la obtención de buenos resultados en Google con la construcción de un rascacielos, estos factores de posicionamiento internos serían los cimientos.

Si además quieres usar el nombre de una empresa, marca o el sitio web general, hazlo detrás de la palabra-clave. -Limita la extensión total de la meta-etiqueta título a 65 caracteres (con espacio), que es lo que procesa Google. -Utiliza varias palabras-clave si es necesario, en caso de que esa página web esté optimizada para varios términos o creas que le aporta algo. Por ejemplo, un título puede ser “cintas de correr, cintas de andar” si la página web aspira a posicionarse para ambas palabras-clave.

Podemos conseguir mucho más. De la misma manera, es poco útil obtener posiciones destacadas para combinaciones de palabras clave que son importantes para el cliente, pero que nadie busca. Un cliente por ejemplo quiere aparecer en Google para la búsqueda “odontólogo colegiado en Madrid”. Eso lo podemos lograr fácilmente, pero ¿Cuántos consumidores lo buscan? Es mejor destacar para la búsqueda “dentista en Madrid”. Básicamente porque mucha más gente busca esa combinación. Por otro lado, hay quién se empeña en obtener buenos resultados para palabras clave únicas (dentista, viajes, plantas).

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Difficult Conversations: How to Discuss What Matters Most by Douglas Stone

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