By Jamie Turner

This aspect is an excerpt from How to earn cash with Social Media: An Insider's consultant on utilizing New and rising Media to develop your corporation (9780132100564) through Jamie Turner and Dr. Reshma Shah. on hand in print and electronic formats.


Understand the vast diversity of social media instruments and systems to be had to you–and the right way to weave jointly a crusade that works.


Social media is the same to a snowball. whilst it will get going, it builds. With a bit good fortune and an outstanding quantity of labor, your crusade will create its personal momentum. yet it’s not only approximately importing a YouTube video or making a LinkedIn profile. It’s approximately making a wide selection of channels in which consumers and customers can connect to you.

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Using social media to promote your product or service is an art, but realize that heavy-handed promotions can sometimes backfire. Social media is about engagement and involvement. The best ways to engage and involve prospects or customers is to soft-sell—give them something useful that they can use that will ultimately seal your relationship with them for a future sale. As with romance, you have to build trust and engagement first. meet your parents. Tools that help you share are just as important as tools that help you network or promote.

Sure, those are important components of most social media campaigns, but those are not the only components of a social media campaign. A good, solid, viable social media campaign crosses many platforms and requires a commitment of time, money, and focus for it to succeed. Social Media Tools to Help You Network, Promote, and Share Now let’s talk about the three broad categories of social media platforms—those that help you network, those that help you promote, and those that help you share. Hundreds of different social media platforms exist, so we can’t cover them here.

It just means that you don’t have to update it daily or hourly the way users update Facebook. Twitter, of course, is the Mac Daddy of tools that require frequent updates. If you use it properly, you’ll update it all day long, perhaps as many as 20–30 times a day. Remember, Twitter isn’t about telling people that you’re getting a cup of coffee or that the traffic was bad that morning. When used for our purposes, Twitter is about sharing information with your followers that they’ll find helpful or useful.

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Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter by Jamie Turner

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