By H. Dolles, S. Söderman

ISBN-10: 0230306632

ISBN-13: 9780230306639

ISBN-10: 1349320722

ISBN-13: 9781349320721

Activity has a few distinct features whichimpact onthe quantity of its globalization. This e-book seeks to realize a deeper knowing of the original improvement in activities, its governance, its good judgment of co-creation of worth and the development of the in the direction of internationalisation, professionalization and commercialization

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Extra info for Sport as a Business: International, Professional and Commercial Aspects

Example text

Scale range 1–5 for each variable. rated the item as extremely important. , 1997; Underwood, Bond and Baer, 2001). For instance, an American fan said, “at the time they were the top team in the world and I wanted to cheer against them since they were often the favorite to win. ” Other supporters agreed, claiming that “Ajax are innovators of the modern game” (Evan, USA) and that their “style of play was highly attractive when I first began watching them (1993–94), and they were entering their most successful period in the modern era” (Jim, USA).

R. L. (1991) ‘The Positive Social and Self Concept Consequences of Sports Team Identification’, Journal of Sport and Social Issues, 15(2): 115–127. Browne, K. 1999): 26. , Freeman, S. R. (1976) ‘Basking in Reflected Glory: Three (Football) Field Studies’, Journal of Personality and Social Psychology, 34(3): 366–375. Crawford, G. (2003) ‘The Career of the Sport Supporter: The Case of the Manchester Storm’, Sociology, 37(2): 219–237. A. R. (2006) ‘Identification with Sport Teams as a Function of the Search for Certainty’, Journal of Sports Sciences, 24(11): 1203–1211.

Samples and procedures The total sample size of this study was approximately 1720 undergraduate students, enrolled in Lifetime Activities Program (LAP) classes at universities in both the United States and South Korea. A total of 1663 students (94%) completed the survey. Demographically, 822 (49%) were university students in the United States and 841 (51%) were Korean students. Moreover, 929 (56%) were males while 734 (44%) were females. The sample size adequately represents the given populations, Sungwon Bae 39 according to Krejcie and Morgan (1970); the recommended minimum sample size for this study is 331, for a 95 percent confidence level.

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Sport as a Business: International, Professional and Commercial Aspects by H. Dolles, S. Söderman


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