By Henry C., Jr. Lucas
This ebook bargains a unique procedure for reading and constructing enterprise options for the net and digital trade. the subjects addressed contain how you can expect which enterprises should be profitable, how a supervisor should still reply to opponents who undertake the net and digital trade, and the way an organization can receive a aggressive virtue in occasions of excessive pageant and proliferating details expertise. The ebook makes use of case reviews (including Dell computing device, Cisco structures, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based version of process.
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Extra info for Strategies for Electronic Commerce and the Internet
A model also provides information about how the ﬁrm is organized and how it generates revenues and profits. What are its key business processes? Business models combine with strategy to guide major decisions at a ﬁrm. The model describes products and services, customers markets, and business processes, while strategy is concerned with how to achieve the objectives of the business model. Your business model might be to create a Web site for people to use for buying and selling houses, and your goal is to exceed the business of a competitive site operated by traditional realtors.
2. It should make a signiﬁcant contribution to the end product, especially the beneﬁts that the customer perceives. 3. It should be difﬁcult to imitate. Strategies Old and New 17 Prahalad and Hamel argue that the best a company can hope for is to be a world leader in ﬁve or six competencies. Core competence can take years to build, and companies that have failed to invest in them are not likely to enter an emerging market. The authors feel that management should develop a corporate strategy for organizing and deploying core competencies.
We explore possible strategies for these ﬁrms in a later chapter. Business-to-Business Electronic Commerce Because many companies and industries make heavy use of EDI, the change to B2B electronic commerce on the Internet may seem at ﬁrst to be less dramatic than the changes associated with retail e-commerce. However, most experts predict that the value and volume of B2B e-commerce will vastly exceed retail electronic commerce. If you think about the number of components that an automobile manufacturer must order to build a car, compared to the one order that the end customer places for the car, the reason for this forecast is more evident.
Strategies for Electronic Commerce and the Internet by Henry C., Jr. Lucas