By Leila Green

ISBN-10: 1847882994

ISBN-13: 9781847882998

Lifestyles with out the web, a really new know-how, turns out nearly incredible for many humans in western international locations. this day the net is intrinsic to media and communications, leisure, politics, defence, company, banking, schooling and administrative platforms in addition to to social interplay. The Internet disentangles this terribly complicated details and conversation know-how from its position in our day-by-day lives, permitting it to be tested anew. know-how has traditionally been formed through governmental, army and advertisement necessities, however the improvement of the net is more and more pushed by way of its clients. YouTube, fb, Twitter, Flickr and lots of different rising functions are moving the way in which we show ourselves, speak with our associates, or even interact with worldwide politics. whilst three-quarters of the world's inhabitants stay successfully excluded from the net. full of case experiences drawn from worldwide, The Internet offers a transparent and updated creation to the social, cultural, technological and political worlds this new media shape is developing.

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For example, Google purchased YouTube in 2006. The launch of the G1 Google phone in 2008, with accessible software to allow user-innovation, is a direct response to Apple’s iPhone; while Google Desktop Search challenges Microsoft’s dominance over the internal operations of individual computers. In 2004 Google went from being a company owned by Page and Brin and their venture capitalists (‘angel investors’) into one in which people and companies can hold shares. This was done by an IPO (Initial Public Offering) which took the form of a geek in-joke when the company announced it had $2,718,281,828 worth of shares to sell.

He reprogrammed his web browser, which had been designed to work with Macs, PCs, mainframes and all other computers, to access FTP (file transfer protocol) materials as hypertext. FTP resources included many public posts and discussion forums occurring within established networks, often using the decade-old Usenet system. This step meant that people who were accustomed to the complexities of accessing Usenet materials were able to experience the functionality of the web, as well as discovering that much more information was accessible.

This meant that if one link were broken, there would still be a range of ways to move a communication forward since every computer would be networked to a number of others. ‘Even low-cost, unreliable links would suffice as long as there were at least three times the minimum number of them’ (Hafner and Lyon 2003: 59). This idea builds ‘redundancy’ into the network, since there are several times the connections required. It is a very safe approach, but it took several years for Baran to persuade RAND to adopt his vision.

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The Internet: An Introduction to New Media by Leila Green


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