By Natalie Canavor

ISBN-10: 0137153155

ISBN-13: 9780137153152

Desire a robust aggressive virtue? turn into a greater enterprise author. larger writers recuperate jobs and extra promotions. successful is ready persuading humans, and that suggests writing: emails, websites, displays, proposals, resumes, provide proposals, you identify it. companies be aware of this: that is why they spend $3 billion a yr supporting their staff develop into better writers. for those who hated writing at school, or should you simply were not that stable at it, we now have nice information. company writing has replaced. disregard jargon, pomposity, grammar drills: simply work out what you need to say and say it easily, fast, conversationally. the reality approximately enterprise Writing That Works indicates you precisely the best way to do this. step-by-step, you are going to the way to plan and manage your content material; make your element speedier; inform your readers what is in it for them; build profitable files of each variety, print and digital, even weblog entries and textual content messages! the reality approximately Writing That Works brings jointly its field's top wisdom, and exhibits precisely the right way to positioned it to paintings. With an "aha" on each web page, it offers details in a transparent, obtainable kind that is effortless to appreciate and use. Written briefly chapters, it covers the whole box, cuts to the center of each subject, pulls again the curtain on specialist secrets and techniques, and pops the bubble of commonly-held assumptions. easily placed, this e-book offers effortless, painless writing concepts that paintings.

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About the Authors Natalie Canavor has worked as a journalist, magazine editor, corporate communicator, and copywriter. She is currently a communications consultant and business writer whose publications, articles, Web sites, and video scripts earn international awards. Her features have appeared in a wide range of print and online media, including The New York Times. Earlier she created four national magazine start-ups and served as executive director of communications for New York State’s largest educational agency.

Truth 5. To achieve your goal, look below its surface Consider Andrea. She’s won an award and thinks it’s a good idea to let her boss know. So she writes: Dear Joe, I thought you’d like to know that I’ve been chosen as my local Chamber of Commerce’s Person of the Month. —Andrea Communicating this honor is a good move, but did Andrea do it well? Not really. She could have gotten a lot more mileage from it than she did. There’s a simple question she should have asked herself, and it’s the question you should ask yourself every time you write anything beyond a three-word message: Exactly what am I trying to accomplish with this piece of writing?

Will I be inconvenienced? Have to work longer hours myself to get the work done? ” (WIIFM) question if you want to succeed. An innovative media artist we know failed to do that when writing to several research labs, asking for access to neurological testing equipment. She described her video art and art-world credentials well, but her proposal failed to explain what was in it for the labs. Once she had thought through what she could offer them and how they might gain by collaborating, she made a good case—and was successful.

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