By Tom Hyland (auth.)

ISBN-10: 3322867935

ISBN-13: 9783322867933

ISBN-10: 3322867951

ISBN-13: 9783322867957

It is apparent that the prices, suggestions and effectiveness of online marketing range enormously from traditional advertising. This publication includes a wide selection of white papers and case experiences written through experts, which tell you on tips on how to make the most the recent ads pattern. the data info the easiest ideas and may prevent loads of time and cash.

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Extra info for Webvertising: The Ultimate Internet Advertising Guide

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But there are 3 reasons why you need a good, simple, and memorable domain name. First, there is the mnemonic factor. Instead of going through the inconvenience of numerous search engine results to get exactly what they want, most people will attempt to go to your site directly by guessing your domain name and typing a plausible URL in their browsers. Mnemonics are words (or a combination of words) that are easy to remember. A repeatedly visited Web site is one whose URL, for example, includes the use of mnemonics.

A number of businesses have had to move their Web site because their host couldn't handle the number of hits, or charged exorbitant fees for hits above a certain level. What is the policy if your site becomes popular? How many other Web sites share your server? The Ultimate Internet Advertising Guide Speedy Connections, Peering? T3 lines, also known as DS-3, are a must. Anything less means the host, as a whole, runs slower; thus your customers will have to wait. Ask your host what the collision or saturation rate is.

Jupiter reported banner ads comprised 80 percent of all online ad spending in 1997. 5 billion (eStats) market in 1998 more than double the 1997 figure according to lAB. 3 percent of the overall advertising market (lnterMedia Advertising Solutions). 9 million (lAB) US $196 million (Cowles/Simba) and US $392 million (Jupiter) figure of 1996. Internet advertising is expected to grow more than fivefold by 2002 according to Forrester. 8 billion by the year 2000 and US $8 billion by 2002 . 5 billion by 2002 .

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Webvertising: The Ultimate Internet Advertising Guide by Tom Hyland (auth.)

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